Skip to main content

the invisible ray

How Scary Movies Were Sold in the ‘30s


Throughout the Studio Era, motion picture companies conceived elaborate marketing campaigns to promote their film product and the popular horror movies of the 1930s were no exception. Pressbooks, also known as showman’s manuals or exhibitor’s campaign books, were an important tool in this endeavor, created by studio publicity departments to guide theater owners in attracting audiences to their cinema – whether it be a big city movie palace or a small town picture house.