Saul Bass: A Life in Film & Design (NY)

Presented by the Academy and The Museum of Modern Art

Vertigo
Vertigo West Side StorySaul Bass

Featured a new restoration of "Why Man Creates" (1968)

Saul Bass (1920-1996) is internationally celebrated as one of the greatest designers of the 20th century.

Bass, who created some of the most compelling images of postwar visual culture, often in collaboration with his wife Elaine, permanently transformed the worlds of corporate identity and graphic design. Bass is also widely known for his design work in film, particularly his iconic title sequences, and for his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.

As part of To Save and Project: The Ninth MoMA International Festival of Film Preservation, the Academy and the Museum of Modern Art premiered the Academy Film Archive’s new restoration of Bass’s Oscar-winning short "Why Man Creates" (1968).  This presentation also marked the occasion of a definitive new book publication, Saul Bass: A Life in Film & Design (Laurence King Publishing, 2011), designed by Jennifer Bass and written by Pat Kirkham, a distinguished design historian who knew Bass personally.

The evening’s special guests included Kirkham and film title sequence and graphic designer Kyle Cooper, who has created his own impressive list of titles including "Seven" (1995), "X-Men: First Class" (2011) and the "Spider-Man" trilogy. Cooper has also served as creative director for the 74th and 76th Academy Awards presentations. 

Event Information

November 14, 2011
The Museum of Modern Art