The 2016 Oscar campaign illustrates the emotional power of movies and their ability to inspire all of us to achieve our dreams. Movies remind us that imagination is limitless. The Oscar is, at once, a representation of excellence in film and a tangible symbol that dreams can–and do–come true.
“The Dream campaign embodies what people love about the Oscars—the range of emotions and excitement that comes with those unforgettable moments in a live show,” said Christina Kounelias, Academy CMO. “Fans also look for the comedy and the unexpected, and that’s what they’ll get with our host, Chris Rock. His comedic perspective will be a great complement to the more dramatic moments.”