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How Movies Find Audiences

Whether you're online, going to movies, watching TV, or even driving down the street, chances are you'll find out about a movie opening soon. How that movie is presented can take any number of forms – from a poster and a trailer to a contest or a Facebook ad. How studios use these tools to help a movie find the right audience is an amazing story by itself, and this week we look at some of the most memorable ways Hollywood has gotten the world out about its latest big title.


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