A textbook example of how to draw moviegoers into the theater, Alfred Hitchcock‘s “Psycho” ruined showering for an entire generation and introduced several pioneering marketing ideas that made it the must-see movie for 1960. From the Academy Film Archive, we start our week about How Movies Find Audiences with this rare extended film for theater exhibitors to show how Hitchcock and the studio team turned a low-budget shocker into a box office phenomenon.
How would you get people to see a movie you made?
