SECRETS OF THE SILVER SHEET

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By the time the first issue of The Silver Sheet was published in 1920, filmmaker Thomas H. Ince (seen below) was already a revolutionary motion picture producer and director. This publication marks the formation of his last motion picture company, the Thomas H. Ince Studios in Culver City before his untimely death in 1924, when he had made over 600 movies.
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Each issue of Silver Sheet promoted one production and is one of the earliest examples of what would come to be known in the industry as “exhibitor’s books”, “advertising campaign books” and “production programs.” The Margaret Herrick Library’s holdings of Silver Sheet are available in digital format in Digital Collections.

The Margaret Herrick Library also holds an impressive number of exhibitor’s books from other renowned studios such as Columbia, 20th Century Fox and Metro-Goldwyn-Mayer. These lavish, colorful and expensive promotional publications became the standard for film promotion through the 1930s and 1940s.

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