ADVERTISING AND THE OSCARS: 1955 FLASHBACK

Did you know that in the early years of the Academy Awards, commercials were integrated directly into the telecast?

In 1955, directly after Gene Milford receives an OscarĀ® statuette for Film Editing for On the Waterfront, Bob Hope introduces a commercial for the Oldsmobile Holiday, featuring Lee Bowman. The telecast, which lasted 104 minutes, featured only four commercials, all of which advertised the Oldsmobile.

On Friday, June 6, the Academy celebrates the 60th anniversary of On the Waterfront with special guest Eva Marie Saint.

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